By Zou

European Parliament taken on a new Directive on game protection is looked frontwards to to close in April 2009 came into effect, the new directive will make it clear in the chemical protection boundaries and the prohibition of toxic, adverse chemical materials from 8 to 85 will make the game fabricating and investigating charges get higher, and advance China's game manufacturers of liability risk. But at the matching time to endorse more in the household game financial gatherings in transition to deduce their own brand labels, change from passive to energetic the new pattern.

Aspect 1: EU to tempo up the new regulatory stage playing energetically investigate their own brand labels

EU to speed up new regulations to open up their own brands to play high

Foreign trade enterprises to change the toys present predicament, we must first change their ideas. Bear Toy Co., Ltd. Shenzhen Pipi Hu, chairman of the blue sky that foreign toy standards is clearly an artificial "trade barriers", it is certain that the market is not abroad, but has begun to promote "the purchase of domestic products", foreign trade enterprises must be recognized toys clearance of this artificial "trade barriers" to change the concept of opening up the domestic market. Secondly, to provide government services, it is necessary to intensify the guidance of the enterprise. "Three to a meeting," How to turn the equipment business? Where is the market? Access to what the threshold of the domestic market? These are the foreign trade enterprises to open up the domestic market need to be aware of the issue of when. The toy business, 3C certification, intellectual property protection, market development and other issues are the impact of foreign trade enterprises to expand the domestic market toys the key.

"International emblems are searching ways to elaborate the household market, plaything businesses have no cause not to proceed inside." Shenzhen Toys Industry Association LIU Yan-fang the Secretary-General furthermore conveyed the identical view. In her outlook, China's plaything market is very large, 1,000 billion yuan in the plaything market. At present, foreign playthings monster playthings in China have glimpsed marvellous market promise, the circulation in the household market.

Aspect 2: The EU ushered in new controls impeded materials game yield advance

The EU presented new guidelines constrained compounds boost playthings

The European Commission's new preliminary directive on plaything security in 2009 is anticipated to be formally applied April-May. It is appreciated that the prescribed implementation of the directive will make the plaything constructing and checking charges expanded considerably and the Chinese plaything manufacturers to boost the liability risk, Dongguan plaything commerce will one time afresh opposite a critical check of survival. At the identical time, Dongguan Exit Inspection and Quarantine Kai Shek Pai seizure detection bases, but furthermore playthings Dongguan enterprises will convey more effective services, and dynamically reply to all types of difficulties.

Dongguan, Inspection and Quarantine said that the schematic implementation of the directive on the consequence of fiscal critical purpose is in China's game enterprise is one calamity after another, in order that the game fabricating and investigating charges advanced extensively and the Chinese game manufacturers to advance the liability risk, Dongguan game development So one time over looking at a serious investigate of survival. Dongguan Add a foundation submission and depart check and quarantine, some enterprises no longer have to detour to the detection of a venture in Guangzhou. March 17, Dongguan Exit Inspection and Quarantine Kai Shek Pai seizure detection bases, for instance games Dongguan will carry appropriate services.

Initiatives to deal with a high game: Play round the affirmative rate of new methods to deal with the new EU guideline

New approaches to play out throughout the high optimistic reply to the new EU control

Weak demand in the international market, the toy export enterprises can not relax trade barriers to deal with the string, on the contrary, should also actively respond to. At present, inspection and quarantine agencies around the active introduction of relevant policies, to help our toy export enterprises to improve efficiency, improve the present situation. This is mainly because of the recent toy products for lowering barriers to trade: the European Union to come into effect a new bill toys, toys, Brazil to launch a new permit system, India is developing health standards on toys.

Ningbo Inspection and Quarantine Bureau to recall the applicable enterprise, it is essential to take full benefit of the restricted time accessible throughout the transition time span, and dynamically study the amendment moved by the EU are well renowned with the contents of their goods blended with aimed at assesses for the genuine raised. Brazil and India on the limit between the two nations, it is essential to nearly pursue the allow, and the ostracise on the development of wellbeing measures in the submission for consent to work legally. At the identical time is to evolve high value, high-tech, appealing and durable, inexpensive and comparable merchandise line, with "the value is better than everything" to contradict the occurrence of trade protectionism abroad.

Dongguan plaything commerce string of connections to work nearly with all facets, applicable and timely information of enterprise content direction to together deal with mechanical obstacles, so as to bypass the order security matters originating from merchandise value to the pointless decrease of business.

Initiatives to deal with playing high II: Shantou enterprises play "five illusion weapon" to deal with the new EU guideline

Shantou play rate "five magic weapon" to deal with the new EU regulation

Shantou game development was up against the market movement, more research of the skilled population trust that the development of SMEs, in fresh years, Shantou has been past games "OEM stage", through or unconnected research, or the introduction of new technical knowledge, new yield more marketable, the accurate solid "firewall" to defy the consequence of global fiscal critical purpose has acted a immense role. Recently, the Association of games Chenghai District, Guangdong Hua Wei Technology Co., Ltd. games Guo zhuo qiang I in addition said that support is fruitful, the prevailing "close development" has become a kind of games Chenghai consensus. He divulged that at present four large-scale CHENGHAI game financial gatherings will manufacture a strategic business, to play a brand label, supplies, capital and ability will be a "small boat" written of "aircraft carrier group" to realise knowledge dividing, supply dividing and benefit-sharing, connection attack.

Deputy director of the provincial Economic and Trade Commission, the Secretary of SMEs to the author that there is no vitality of an enterprise, the key lies in whether or not their own intellectual property rights, with more stronger vitality, Shantou toy industry to maintain stable and rapid development in health, but also the need for further technology research and development to improve their ability to raise the level of management, and enhance the ability to open up the market.

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