By Johnny Decruz

Operating a business has become very costly and many companies are searching for cost saving opportunities. Address validation systems are becoming ever more popular, especially in call centers and operations that deal with the postal service. When saving money is the objective, this is a very good way.

For many companies, the key to growth and stability comes with providing excellent service to their customers. One way they can ensure a good business relationship is to provide timely delivery of products and documents.

The companies that advertise their business or send out promotional goods or coupons are taking full advantage of the benefits of this system. Before their package or document is mailed, the address is verified and corrected if needed.

For companies that rely on mailing advertisements, coupons, promotional goods, or other types of information to increase their customer base, verifying the addresses before these items are sent saves time and costs.

Many times when a customer moves to a new address, they do not send address updates to the businesses and for the business that can be very detrimental. When their customers move without an update, that business could be lost. With the address validation system, their new address can be located easily and stored so the business relationship can continue without interruption. NCOALink is another powerful to for this.

In call center environments, this system is being used to increase production, thus lowering costs. When an operator keys a piece of address information into the computer system, the address on file for that customer pre fills. The operator can then select the correct address and move on with the entry. This saves keystrokes and can help ensure accurate information is being keyed.

When an incomplete or inaccurate address is keyed, the system can prompt the operator that a mistake was made or that the information provided by the customer is not complete. This will potentially save cost in mailing the product to the wrong person. It will also help to build a stronger relationship with the customer when their product is received on time and to the correct address.

In the tough business world that we work in today, it is necessary to protect our assets and improve our processes. By taking a technological approach to better quality, we can provide the excellent service that our Customers desire. Along with the excellent service, we can reduce our costs and increase production. Cost and quality are the most important concerns for a client and the address validation system can help in both of these areas.

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