Global wireless telephone market by the contradictory influence of financial urgent position, in 2009 the international wireless telephone shipments will drop 8.3% (IDC projected data), and smart wireless telephone market contrarian expansion, in 2009 international intelligent wireless telephone shipments will increase by 6% -11% (iSuppli anticipated data). Admoc from another set of facts and numbers displays that: iPhone OS functioning scheme in the international wireless OS market share by half a year before to 4% development in February 2009 to 33% of Symbian's market share in the identical time span dropped 64 per hundred from 43 %, Windows Mobile market share from 13% to 7%. The identical report furthermore disclosed that G1 the first Android wireless telephone market at 3 months after the United States smartphone market share of 5%.

Exclaimed the industry: the descent of the Nokia Terminal king! The descent of Motorola's portable handset development are valued, but the descent of the Nokia portable Internet development event. By Sony Ericsson, Motorola, Samsung and LG of the assault, which is Mobile Jianghu; Nokia by Apple and Google's assault, it is portable Internet arena. Only this way can we clarify why Apple and Google as a portable apex new personnel quickly.

Apple's success: gaze out of Terminal Terminal

iPod does not lie in the proceeded achievement of the iPod, but iTunes, iPhone does not lie in the proceeded achievement of the iPhone, but iTunes, wireless me, app shop and other services and applications. iPod and iPhone goods are very good, but only as a tilting issue, the achievement of merchandise discovery to assist the desires of innovative writing. Nokia and other customary manufacturers desire to apprehend up, but furthermore at merchandise discovery and service discovery efforts of these two facets of pain. Telecom Consulting Derui believe, OS is the key.

Product discovery in the commerce believe, iPhone client know-how because of the beside flawless, because it is a comprehensive programs and hardware fatal from the apple crop have to expert in alignment to expert the hardware OS authorize production. Windows wireless expert permit and authorization contrasted to hardware manufacturers have the administration to accomplish the flawless hardware and programs co-ordination, the benefits of both edges are playing to the limit, so as to merchandise discovery presents a large deal of room.

Innovation in the service, iTunes, Mobile me as well as the iPhone's app warehouse, etc. Services are supported on the assassin OS development, and through an open SDK to manipulate the right to re-evaluate requests for paid job, which play a third-party developers can in addition churning of thoughts Application denied. Audit apps for the able-bodied development of the app warehouse is very needed to flaunt open on google at this purpose is in addition unambiguous. crunchy yield mastered the OS, on the tenure of the autonomy of service research, or creative genius in addition need to move out the hands of others.

Nokia's dilemma: looking frontwards to the expansion of service environs

Nokia is an awkward role. On the one hand, as the terminal area of the king, has an enviable customer base; On the other hand, the field in the terminal instead of a strong market position allows operators to a high degree of vigilance. Objectively evaluate, Nokia's user base is only reflected in the stock, in increments, in particular, smart mobile phone users, the poor performance. In addition, Nokia is also the weakness of the user control: control from the physical point of view, until recently a wholly-owned Nokia to buy Symbian, Nokia's only complete control of the operating system, from the point of view of locus of control, users of Nokia's image in the eyes at more is a manufacturer, and do not represent a culture, brand loyalty concerns exist.

Early in 2006, according to Nokia from the "Services and Software" to "terminal equipment R & D and manufacturing" to "market operator" means the value chain into its business sector, and to "services and software" as the strategic focus, and subsequently carried out a large number of acquisitions to complement its mobile Internet services and the accumulation of applications. However, the performance of their markets, these efforts seem to be the strong impact of the iPhone was routed. Symbian's bloated and cumbersome verification are the main factors, in fact, because of the reasons for the operating system, the existing mobile phone can not access a lot of Nokia OVI Store. Another reason is that Nokia in the mobile Internet the most developed in Japan, South Korea and the United States market share is very limited, although the specific reasons vary, but operators are one of the key customization. Operators resulted in the vigilance of Nokia Nokia's influence only exist in some countries in Western Europe and emerging markets.

With the iPhone's quick advance in market location, operators may be mindful of the iPhone's reliance, consequently, chances survive Nokia, the premise is still in its wares research and service innovation. Nokia 5800 from the recital at the North American market, the Nokia yield at demanded many of improvements, service deductions in the paddock can view frontwards to.

Internet forces: the market into the terminal

Google is a special role. Can not be ignored is the powerful software Google R & D capability, computing resources and the Internet in the traditional areas of the tentacles everywhere. OS and other mobile phone owners do not like, android market's immediate objective is to rapidly enhance the competitiveness of the android operating system, rather than to sell existing OS users store their applications. Therefore, Google does not get any software sales revenue. The Android platform will be the ultimate goal of the mobile eco-web, and the accumulation of its Internet resources transplant, achieve growth in the next decade. In addition, Android mobile OS is only as a starting point, the ultimate aim is to become a PC and mobile devices, including all equipment, including a unified platform.

Although there is no evidence that Google participated in the hardware design, but its UI design capabilities rival Apple can, therefore, android mobile phone is worth looking forward to the product innovation. Innovation in the service, Google Mobile Internet and necessary attention to the difference between the Internet, much remains to be not only to Internet applications and services transplantation.

In supplement, Microsoft's wireless OS in the locality of the rudimentary elongation of the PC Windows enterprise model. As a service discovery, Microsoft presented the apple crop hold Windows Market for Mobile. Telecom Derui good recommendations does not: First of all, its major support HTC bivouac google and apple crop are evolving close partners, Microsoft's proficiency to negotiate; Secondly, WM market share and built up over the years has been the iPhone wireless submissions after rest, there is no benefit to talk first.

Terminal from the prevailing development, substantially seize the portable running procedure portable terminals are the only way to declare, is the only way to assure that the customer experience.