By Professional editor working for cheaponsale.

China's 3G has finally opened a time, which means that the biggest mobile phone market all over the world will once again be activated, and those who want to see the 3G mobile terminal manufacturers still have hope that this is a feast, have been eager to start. However, the prospects for the domestic market at a good time, Kyocera of Japan shortly before the sudden announcement in the company have to give up on tens of millions of bonds and equity, quit the Chinese market.

Kyocera is not the case of exit, in recent years, a Japanese mobile phone manufacturers in China of almost all the market ended in failure, the vendor is not in the Japanese market without the all-powerful overlord, or even Rush will be adopted to combat such global Nokia old also hit Japan's domestic market, resulting in the Japanese domestic market has become Japan's domestic sales of mobile phone production from a base camp, but those in the Japanese market in general why invincible Invincible From overseas markets can not? Why they are one out of Japan, the weakness of the opponent which can not do anything?

Neglected the client know-how

Kyocera apparently rapid decrease of retirement, but in the eyes of many of persons is inevitably a defeat. The present Chinese wireless telephone market with demand that companies be adept to support numerous appliances, and a Chinese hard for numerous years at the business, and numerous could not subsequent Samsung, LG and other wireless telephone against Korea, Kyocera thus the conclusion of the malfunction in China appears to have been condemned long ago.

Although the early had been predestined, but embracing Kyocera, Sharp, etc., all the portable handset all day the Department of overcome in the Chinese market, or population very much surprised. Major portable handset market in fresh years are the principle client gatherings are mostly youthful population, most of them have accepted the Japanese animation, recreational activities and the consequence of TV in the method of growing up is no unfamiliar person to Japanese society, and Sharp, Kyocera Department not unfamiliar brand label, the Japanese portable handset manufacturers, this is virtually the most exact gathering of capability consumers.

Moreover, the Japanese mobile phone users in Japan for many groups of young people, whether it is the appearance of mobile phone fashion or function, the Japanese mobile phone will not be lost to run rampant in the Chinese market, Nokia or Motorola for many years, especially in the Japanese market last year, Nokia's even be able to defeat that day to win over the Youth Department at mobile phone has a unique advantage.

China and Japan as the client obligations, emblem acknowledgement and no boundaries, so the flawless market, but why the Japanese wireless telephone in China, for example Nokia are still no agree for vintage competitor, and even Korea was delayed to stifle the mobile telephone it could not raise head ? In detail, it is not tough to find out the causes for very careful study, the wireless telephone for example the Department of beat today, as was the Department of Electric Day of beat in the Chinese market with a replica of a sequel.

Year Panasonic, Sony and more other household appliances in Japan, has been admired in China, are each household at the time of pay for of option for dwelling electric-powered appliances. However, these Japanese household appliance manufacturers did not cherish the Chinese market earnestly, in the disarray after-sales services, a sombre scarcity of web services. I consider the parents had a Toshiba for the mend of air-conditioning, and the total family went to Beijing齐动员carrying air-conditioning repair. Department of Electric Price Day at the long-term is in addition much higher than the common Chinese users to the client charge, which sanctions the second referred to snatch the Chinese in the household electric-powered cracks, through small costs and shop throughout the inner-city and countryside environs, will virtually abolish the day of the year the Department of Home Appliances.

Japanese mobile phone market in China in the battle, a serious inherited the tradition of Japanese home appliance problems, the cognitive aspects of Chinese users to the consumer strength has made serious mistakes, mobile phone prices high, under-Shop Service. Although the Japanese mobile phone to enter the Chinese market earlier, but in the publicity and promotion of hair has been inadequate, so that "Kyocera" at this Japanese brand awareness of Chinese consumers is not high, and Sharp, such as the well-known older brands, only to eat at home appliances ago reputation left over from the capital.

Relatively chatting, the portable handset in Korea to move into the Chinese market after the bombing-style straight away commence a full advertising, and with the superiority of Korean, in order that Samsung and other brand labels are extensively acknowledged by youthful population, so more, for instance Europe and the United States inhabited by the Nokia portable handset users to dismiss gatherings, but in addition squashing the survival of Japanese portable handset space, in order that could favor the youthful Japanese portable handset users to change portable handset went to the support of the Republic of Korea.

Fatigue "soft" Japanese portable handset

Cell handset costs, the deficiency of affinity of the Japanese portable handset brand label in the Chinese market is not bewitching elements, but these elements in addition act on some clients will pay for, not depart so far as to sanction a total day at the Department of Chinese portable handset market from the store market. Therefore, clients in the option of portable handset, the portable handset does not favor the Department of day there is more justifications for sure.

At the time to contemplate on this topic, the Japanese manufacturers are used to conceiving of themselves in other markets round the world, particularly the malfunction of the Chinese market arrives down to inquiries of nationwide sentiment, narrow-minded because they do not believe China likes Japan and Japanese goods so refuse. However, goods from Japan in the Chinese market, sales of outlook, is not the case. Japan's Toyota, Honda and other vehicles in the Chinese market has been in warm pursuit of the public, in supplement to Japan's digital cameras and video cameras are furthermore cleared over China in latest years, not to mention Japan's comic publication heritage of the Chinese heritage leverage and market occupation, it will be very easy Japanese wireless telephone arrives down to the malfunction of nationwide sentiment are very easy slender thinking.

In detail, the Japanese wireless telephone market in foreign nations has been another component in the beat of the Japanese wireless telephone manufacturers are often unseen, the neglected component is the programs element. To the present market, Japan is often at mobile telephone charge on 1000 dollars, in specific, by 3 to 4 1000 dollars mostly high-end wireless phone. The cost of most of those who purchase wireless telephone for financial users, pay more vigilance to their address publication, notepad, for example agenda administration and multimedia programs, the programs desires of the users on mobile telephone at the Department of day often can not be met.

Japanese mobile phone operating system are characteristics of the operating system in Japan, the Japanese mobile phone manufacturers in the same mobile phone while in the development of a wealth of multimedia features, but only in Japan with the Japanese telecommunications operator may have good results, but access to overseas markets Remote operators may support, built-in function in the cell phone will not be able to be effective, the use of naturally far from the user ignores the purchase price of the mobile phone user community needs, how likely customers.

Although the function can not be employed, but the development of the fabricating cost of the portable handset is not started because these roles do not descent, Japanese portable handset because doing so chiefly in rank to vindicate the Japan market. Japan's in the household market after the implementation of 3G, communications operator in Japan in rank to warranty the overriding location of restricted yield, to do many of aspects and programs constraints, source when foreign financial gatherings move into the Japanese portable handset market development charges and running charges are too high, which is why Nokia will lastly depart the Japanese market. However, the Japanese use this to close the entrance at the "unique nature" to vindicate its own market, in item, in a sense in order that the Japanese portable handset is not well-matched out of the perimeter it is very arduous to impede the development of Japan's overseas portable handset space and markets.

Intelligent portable handset is the future main purpose and development of portable handset movements, portable procedure in Japan many of unexciting, distinct from rotating big-screen portable handset, high-definition camera the facade of first-class flamboyant hardware, the portable handset is virtually no divergent from the common to pay for this specious "mental handicap" portable handset for in the household users is not as good as worse charge, then pay for a shack devices in a natural manner idle. But not adequate support throughout the programs, the programs in addition support most of them Japanese. At such a portable handset from the Japanese market, the survival rate will in a natural manner be highly discounted. More and more highly developed consumer-oriented using electronics yield or programs support a large assortment of integrated recital, will not depart view at the hardware only a pick segment of the portable phone. If smartness and programs, the Japanese portable handset carries on to uphold its native Japan, "and style", then draw close back over the very large drive, it will ultimately routed.

On the opposing, run rampant in the Chinese market, Nokia, Dopod and other wireless telephone emblems, they use both Windows Mobile and Symbian wireless telephone functioning scheme, both the notion of an open wireless functioning scheme, so in support of its very numerous of the surrounding programs, users can Choose a large amount of associated programs, to do any function can be discovered corresponding to the demand for programs answers, will be needed more and more smart purposes of numerous users as the best selection.

3G wireless telephone with the future of Japanese

Japan in 2001 to commence the transformation of the 3G, portable handset in the Department of day more of the aspects needed to support Japan's 3G web, so the Japanese in the household portable handset seller in the sale of these often Japanese portable handset, they are likely to deal with fuzzy aspect on Japanese portable handset pliable - damage, would be shirking liability at household on the justifications for poor operators, and users often do not have entry to to these aspects as a marketing purpose of sales to customers, just as the Japanese consider the Chinese client electric-powered manufacturers to realize "NICAM" employed in TV means the matching all over the world because at that time to support the Chinese and even the video NICAM small number aspects, the first TV selling on a restricted web will aspect vowing horrid, and then covered in paint a radiant future will be to clients, in item, consider the terminal examination are their nonachievement to endorse and train the create of window getting dressed to the client, the pay for of overseas Japanese portable handset users have a very very comparable at the first part of his life wealth can not be employed on wares aspects, just as the Earth at the pay for of a portion of land on Mars the right to use the same.

This time, China's 3G permitting, operators will in addition be an complete redevelopment, China Unicom will be running with the Japanese market as the WCDMA yardstick, which sanctions portable handset manufacturers in Japan in addition sensed the fabulous vitality of the Chinese market and the enticement to just at Kyocera Exit after the Chinese market, in addition started before the Chinese market, Sharp's determination to put to death a shot, is maybe like to take superiority of China's 3G permitting, new benchmarks for the piecemeal heating movement, re-test the water in the Chinese market.

However, if the 3G permitting by geared up to re-develop the Chinese market at the Japanese portable handset can not be educated and localization study from its past understanding, I am petrified, still can not make a difference. In fresh years, Japanese financial gatherings broadly chatting rigid structure, for the localization of the organisation of overseas markets has been the deficiency of search, which is Japanese electric-powered manufacturers in China and India have not been competent to act against the getting higher superstar of the valued justifications for the Korean manufacturers, from wares particulars to the company approach can not be in position, not able to take the opening to cater to clients, they would in a natural manner vie at the forfeit of the survival of the fittest clients, out of the market. Japanese portable handset as yet another overcome day of the year one time the Department of electric-powered nonachievement of a fabricator of reincarnation, but I do not recognise this time, Japanese financial gatherings can truly analyze the silent company globalization approach, gain and loss.

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